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Übersicht der verschiedenen Logos von Commodore und Amiga.
This is a logo owned by Commodore-Amiga Inc. for Amiga. It is a historical logo. Its historical usage is as follows: Discontinued in the late 1980s. Further details: Amiga „tick“ logo (1985).
Typeface: ITC Garamond Bold Italic
Source: SVG reconstruction of the logo retrieved from the Amiga Basic Manual
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The name Amiga was chosen by the developers from the Spanish word for a female friend, because they knew Spanish, and because it occurred before Apple and Atari alphabetically. It also conveyed the message that the Amiga computer line was „user friendly“ as a pun or play on words.
The first official Amiga logo was a rainbow-colored double check mark. In later marketing material Commodore largely dropped the checkmark and used logos styled with various typefaces. Though it was never adopted as a trademark by Commodore, the „Boing Ball“ has been synonymous with Amiga since its launch. It became an unofficial and enduring theme after a visually impressive animated demonstration at the 1984 Winter Consumer Electronics Show in January 1984 showing a checkered ball bouncing and rotating. Following Escom's purchase of Commodore in 1996, the Boing Ball theme was incorporated into a new logo.
Early Commodore advertisements attempted to cast the computer as an all-purpose business machine, though the Amiga was most commercially successful as a home computer. Throughout the 1980s and early 1990s Commodore primarily placed advertising in computer magazines and occasionally in national newspapers and on television.
from: https://en.wikipedia.org/wiki/Amiga#Marketing